& Co. was established on March 3, 1982 as a trading
company importing stationery products mainly from the US, Canada
and Europe. In 1995, the decision was made to manufacture their
own stationery products in Japan for the Japanese market. Since
then, they have been wholesaling their products to major stationery
shops in Japan.
Stickers under their label 'Sticker Fun' continue to be a leader in the
Japanese sticker market. A new niche in the sticker world has evolved
with the target being mainly adults rather than children. This new
approach has expanded the market for stickers as consumers are
finding that these products make perfect gifts as they are eye-catching,
artistic, light in weight, and reasonably priced. New types of stickers
using various kinds of materials and new design categories such as
seasonals, flowers, teacher stuff, Japanese culture, Hawaiian culture,
sports, foodstuff, animals, and so on have been developed over the
years. Stickers are artistic, precise and beautiful, not simply "kawaii".